Let’s start with defining what reputation means. Reputation is what others think and perceive of you as a person or, if you’re a company, as a brand. It takes years to build a positive reputation, but it can take seconds to lose it all.
What is reputation management?
Now that we have defined what reputation means, let’s discuss what reputation management is. Reputation management is the process of trying to influence what and how people think of you. With the help of the internet, many companies nowadays interact with their audiences as much as possible to build relationships with them, whether it’s through social media or online reviews. This helps their reputations flourish.